GTHR · Brand system

GTHR Catering · Brand system · Stage 2 · October 2026

Good food, good company.

The Long Table, built out: one logo in twelve versions, drawings for the menu, the stripe, and the things people hold at an Egyptian table.

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01The idea

Four at the table.

G, T, H and R sit round one dot. The same gesture signs, seals, patterns and draws.

The icon

It signs

The icon, on its own where the name is known.

The seal

It seals

Ring and oval seals for stickers, tags and wax.

It sets the table

The Table Stripe: broken stripes, like set places.

It draws

Hand drawings of the food and the service.

02The board

Set on linen.

Swipe to see the whole board on a phone

03Colour

Olive, walnut and wine.

Olive Grove#4E462FThe lead ground
Moss#A29244Pattern and highlights
Vintage Wine#671E27Thread and accent
Walnut#52311EPaper and packaging
Espresso#351105Deep type
Linen#DBD3C7The table itself
Linen on Olive Grove
Espresso on Linen
Linen on Vintage Wine
Espresso on Moss

04Typography

Two faces, two jobs.

Aa
Display · Fraunces Light
made for gathering.
Aa
Text · Jost
Mezze · Grills · Sweets
عم
Arabic companion · Noto Naskh
حمص · ورق عنب · مشويات

The rules

Ten ways to set it.

Tap to read the rules full size.

06Drawings and pattern

Drawn by hand.

Twenty-four fineliner drawings: the table, the service, and the oriental dishes. Clean vectors for Illustrator, in every palette colour.

long tablelong table
place settingplace setting
winewine
candlecandle
breadbread
olive brancholive branch
hummushummus
lemonlemon
hands sharinghands sharing
host with trayhost with tray
clochecloche
invitationsinvitations
chafing dishchafing dish
grazing boardgrazing board
coffeecoffee
napkin sprignapkin sprig
kosharikoshari
tea glasstea glass
feteerfeteer
taginetagine
mahshimahshi
basbousabasbousa
ful medamesful medames
konafakonafa

The Table Stripe

Broken stripes, like set places

Seven colourways. Wrapping, boxes, hems, menu backs and the cart skirt.

The scatter

The drawings, loosely scattered

Seamless tile for napkins, tissue, liners and the quiet side of a menu.

08In use

On the table, on the cart, on the team.

The live-station cart
The cart, in service
Service apron
Chef jacket
Event waistcoat
Brass name badge
Cutlery pouch tag
Setup crew and tote
Catering menu, tri-fold
The menu, open
Place card
Event menu card
The mezze table
Mixed grill, family style
Vine leaves
Koshari
Om Ali
The slow dinner
The long table

From stage one, still true

Pasta, wordmark overlay
Plate rim
Envelope and card
Postcard
Chef jacket, back
Apron
Matchbooks
Wrap sticker
Brochure
Coaster
Invoice
Oval menus
Menu tag and napkin

09Uniforms, cart and print

Made to be made.

Tech flats for the tailor, elevations for the cart builder, engraving art for the brass, and flat artwork for the box, the bag, the signs and the van.

Service shirt and bib apron
Chef jacket and waist apron
Event waistcoat
Cap and tote
The live-station cart
Brass name badge
Pouch tag
Packaging
Event signage
Delivery van

10Social

Two ways to lay the grid.

gthr.cateringGTHR Catering · Cairo
Good food, good company.
Weddings, offices and family tables across Egypt.
Colour checker: every fourth tile a flat colour, so the diagonal holds
gthr.cateringGTHR Catering · Cairo
Good food, good company.
Weddings, offices and family tables across Egypt.
Row bands: food, then a colour row, then the table

Stories

Story 01
Story 02
Story 03
Story 04

11What's next

Sign off, then we print.

  1. Sign offThe logo system, colours, type rules, drawings and the menu, with your notes on the sample dishes and names.
  2. Guidelines and filesThe brand guidelines document, every logo and drawing file, the patterns, the animation and the fonts.
  3. Print and makePrint-ready menus, cards, box and bag artwork; flats to the tailor; the cart drawings to the builder; the brass to the engraver.
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